Buy 2 items, get an extra 10% off!
4.8/5 | 4,982+ verified reviews

Bessie - Elegant Floral Maxi Dress

Sale price£44.95 Regular price£90.00
Save 50%
  • Free Home Delivery With Royal Mail
  • 30-Day Money-Back Guarantee
  • UK Family Brand Since 2004

Colour: Purple
Size: XS
Low Stock – Few pieces left

SPRING SALE ENDS TODAY

UP TO 60% OFF

We're almost sold out – buy more and save more.

2 items

10% EXTRA OFF

3 items

15% EXTRA OFF

4+ items

20% EXTRA OFF

Discount will be automatically applied in your shopping cart

Tired of outfits that look good but never feel right the moment you step out?

Picture yourself gliding through a warm day, feeling light, confident, and quietly elegant, no adjusting, no second guessing. This dress lets you look polished while feeling completely at ease from morning to evening.

Feels light, looks effortlessly elegant

The soft, breathable fabric drapes gently over your body, giving you that airy, barely-there feeling while still looking beautifully put together. You stay cool and comfortable, even on warmer days, without sacrificing style.

Flattering shape without the squeeze

The relaxed yet shaped silhouette follows your natural lines without clinging or restricting. It gives you that smooth, elegant look while allowing you to move freely and comfortably all day.

Soft floral charm that lifts your look

The lavender-inspired floral print adds a gentle, feminine touch that brightens your outfit without feeling overdone. It’s the kind of detail that draws compliments while still feeling natural and easy to wear.

Elegant length with confident coverage

The flowing maxi length gives you graceful movement with every step while offering coverage that helps you feel secure and composed wherever you go.

Easy to wear, easy to love

With its comfortable V-neckline and relaxed short sleeves, this dress slips on effortlessly and works for everything from brunch to evening strolls.

Step into your day feeling calm, confident, and beautifully put together. This is the dress you reach for when you want to look effortless, but feel unforgettable.

Customer reviews of Ernest London

Margaret T. (York)

I had fallen into the habit of wearing the same outfits every week. This piece made me feel elegant and confident again. The quality is so much better than I expected for the price.

Susan B. (Leeds)

I was hesitant to order online at first, but the whole experience was completely stress free. The item arrived exactly as shown and the fabric feels lovely on the skin.

Patricia W. (Manchester)

I wore my new dress to lunch with friends and they all asked where it was from. It fits beautifully and makes me feel stylish without trying too hard.

Dorothy H. (Bristol)

Practical and elegant at the same time. Perfect for chilly British mornings. I have already ordered two more pieces.

Carol M. (Birmingham)

The clothes fit perfectly and the quality is genuinely impressive. Ernest London has become my go-to store for elegant everyday pieces.

Deborah T. (Nottingham)

I was pleasantly surprised by how well everything fit. The fabric feels soft and comfortable, and the design looks even better in person. I've already received several compliments.

Claire D. (Sheffield)

Ordering was simple and delivery was quicker than expected. The quality exceeded my expectations and the sizing was accurate. I will definitely be shopping here again.

Sarah J. (Liverpool)

It's difficult to find clothing that feels both comfortable and elegant, but this piece manages to do both. It has quickly become one of my favourite items in my wardrobe.

Laura P.

The attention to detail is excellent. The stitching, fit, and overall finish feel far more premium than the price would suggest. Very happy with my purchase.

Rebecca W. (Oxford)

I wanted something versatile that I could wear both casually and when going out. This was exactly what I was looking for. It fits beautifully and feels great throughout the day.

30- DAYS RETURN GUARANTEE

Didn't fit? No problem! Enjoy peace of mind with our worry-free return policy and 30-day money-back guarantee.

Final Spring Sale!

Ernest London was founded with a simple dream: to bring elegant, quality womenswear to London and beyond. What began as a passion for helping women feel confident and beautiful has grown into something truly special.

Our Final Spring Sale is here — and we are making it one to remember. Season after season, our loyal customers have trusted us and allowed us to be part of their lives, and this is our way of giving something back.

We are marking the end of spring with exceptional offers because we genuinely believe our community deserves it. This is not just a sale — it is a celebration of every woman who has shopped with us.

Don't miss out. The Final Spring Sale is on now, and once it's gone, it's gone.

Frequently Asked Questions

Our store is open Monday to Friday from 9:00 AM to 5:00 PM, and Saturday to Sunday from 10:00 AM to 5:00 PM.24-HOUR RESPONSE