Buy 2 items, get an extra 10% off!
4.8/5 | 4,982+ verified reviews

SOPHIA™ - ELEGANT FLORAL SUMMER MIDI DRESS

Sale price£29.95 Regular price£74.95
Save 60%
  • Free Home Delivery With Royal Mail
  • 30-Day Money-Back Guarantee
  • UK Family Brand Since 2004

Colour: Purple
Size: UK 8-10 (S)
Low Stock – Few pieces left

SPRING SALE ENDS TODAY

UP TO 60% OFF

We're almost sold out – buy more and save more.

2 items

10% EXTRA OFF

3 items

15% EXTRA OFF

4+ items

20% EXTRA OFF

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The dress that feels like the best kind of summer day — light, free, and completely effortless.
There is a particular kind of morning where the wardrobe just cooperates — where one piece goes on and everything immediately feels right. The Sophia™ - Elegant Floral Summer Midi Dress is that morning. A cotton blend that breathes genuinely rather than just claiming to, a loose flowing cut that moves with the body without ever clinging to it, and a midi length that covers beautifully and flows freely with every unhurried step. The kind of dress you put on for a slow morning and find yourself still wearing comfortably when the warm afternoon stretches into evening — because nothing about it has asked you to stop.
  • Breathes Genuinely — A cotton blend that keeps air moving against your skin through warm mornings and long summer days so you feel as fresh at hour six as you did when you first put it on.
  • Flows Without Clinging — A loose generous cut that drapes softly over the body without gripping anywhere it should not — free, comfortable, and flattering from every angle all day long.
  • Skims and Covers — A relaxed silhouette that sits loosely over the tummy and hips without defining them — so you feel completely at ease in your body and completely at ease in the day.
  • Moves With You — Lightweight fabric that shifts and flows naturally with every step so the dress feels alive and effortless rather than worn and endured through a full warm day.
  • On and Done — A complete considered look the moment you put it on — no second piece, no second-guessing, just dressed and out the door feeling genuinely, quietly lovely.

Customer reviews of Ernest London

Margaret T. (York)

I had fallen into the habit of wearing the same outfits every week. This piece made me feel elegant and confident again. The quality is so much better than I expected for the price.

Susan B. (Leeds)

I was hesitant to order online at first, but the whole experience was completely stress free. The item arrived exactly as shown and the fabric feels lovely on the skin.

Patricia W. (Manchester)

I wore my new dress to lunch with friends and they all asked where it was from. It fits beautifully and makes me feel stylish without trying too hard.

Dorothy H. (Bristol)

Practical and elegant at the same time. Perfect for chilly British mornings. I have already ordered two more pieces.

Carol M. (Birmingham)

The clothes fit perfectly and the quality is genuinely impressive. Ernest London has become my go-to store for elegant everyday pieces.

Deborah T. (Nottingham)

I was pleasantly surprised by how well everything fit. The fabric feels soft and comfortable, and the design looks even better in person. I've already received several compliments.

Claire D. (Sheffield)

Ordering was simple and delivery was quicker than expected. The quality exceeded my expectations and the sizing was accurate. I will definitely be shopping here again.

Sarah J. (Liverpool)

It's difficult to find clothing that feels both comfortable and elegant, but this piece manages to do both. It has quickly become one of my favourite items in my wardrobe.

Laura P.

The attention to detail is excellent. The stitching, fit, and overall finish feel far more premium than the price would suggest. Very happy with my purchase.

Rebecca W. (Oxford)

I wanted something versatile that I could wear both casually and when going out. This was exactly what I was looking for. It fits beautifully and feels great throughout the day.

30- DAYS RETURN GUARANTEE

Didn't fit? No problem! Enjoy peace of mind with our worry-free return policy and 30-day money-back guarantee.

Final Spring Sale!

Ernest London was founded with a simple dream: to bring elegant, quality womenswear to London and beyond. What began as a passion for helping women feel confident and beautiful has grown into something truly special.

Our Final Spring Sale is here — and we are making it one to remember. Season after season, our loyal customers have trusted us and allowed us to be part of their lives, and this is our way of giving something back.

We are marking the end of spring with exceptional offers because we genuinely believe our community deserves it. This is not just a sale — it is a celebration of every woman who has shopped with us.

Don't miss out. The Final Spring Sale is on now, and once it's gone, it's gone.

Frequently Asked Questions

Our store is open Monday to Friday from 9:00 AM to 5:00 PM, and Saturday to Sunday from 10:00 AM to 5:00 PM.24-HOUR RESPONSE