Buy 2 items, get an extra 10% off!
4.8/5 | 4,982+ verified reviews

Flavia | Chiffon Maxi Dress

Sale price£34.95 Regular price£87.95
Save 60%
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  • UK Family Brand Since 2018
  • 15% Off for 2 Items, 20% Off for 3 Items

Color: Purple
Size: S
Low Stock – Few pieces left

SUMMER SALE ENDS TODAY

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2 items

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3 items

20% EXTRA OFF

4+ items

25% EXTRA OFF

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Graceful Elegance, Effortlessly Styled

The Purple Keyhole Neckline Chiffon Lace Trim Maxi Dress is designed for those moments when you want to feel polished, confident and effortlessly elegant. Featuring a beautifully crafted floor-sweeping maxi silhouette with delicate lace detailing that adds timeless romance, it creates a soft, graceful shape that moves beautifully with every step. The lightweight fabric and flattering cut bring timeless sophistication, making it a stunning choice for life's most memorable occasions.

Why you'll love it

Flattering Silhouette — The carefully cut design creates a graceful, flattering shape that feels effortlessly feminine and suits every body type.

Lightweight & Comfortable — The soft, breathable fabric feels airy and easy to wear, allowing you to stay comfortable throughout long celebrations and special events.

Perfect for Special Occasions — Ideal for weddings, family celebrations, formal dinners, garden parties and elegant evenings where you want to feel beautifully dressed without sacrificing comfort.

Delicate Lace Detailing — The intricate lace paneling adds texture, depth and timeless charm, giving the dress an elevated look that never feels overdone.

Who is this for

Perfect for women who appreciate classic elegance with a graceful modern touch. Whether you're attending a wedding, celebrating a special family occasion or dressing for an elegant evening event, this piece offers confidence, comfort and sophistication in equal measure.

Specifications

Material → Lightweight blend  Type → Single-piece dress  Fit → Relaxed flowing fit  Length → Maxi length  Neckline → Soft round neckline  Sleeve → Three-quarter sleeves  Closure → Pull-on style  Style → Elegant occasionwear  Season → Spring, Summer, Autumn  Occasion → Weddings, formal dinners, family celebrations, garden parties, special occasions

Here's what our customers say

Margaret T. (York)

I had fallen into the habit of wearing the same outfits every week. This piece made me feel elegant and confident again. The quality is so much better than I expected for the price.

Susan B. (Leeds)

I was hesitant to order online at first, but the whole experience was completely stress free. The item arrived exactly as shown and the fabric feels lovely on the skin.

Patricia W. (Manchester)

I wore my new dress to lunch with friends and they all asked where it was from. It fits beautifully and makes me feel stylish without trying too hard.

Dorothy H. (Bristol)

Practical and elegant at the same time. Perfect for chilly British mornings. I have already ordered two more pieces.

Carol M. (Birmingham)

The clothes fit perfectly and the quality is genuinely impressive. Ernest London has become my go-to store for elegant everyday pieces.

Deborah T. (Nottingham)

I was pleasantly surprised by how well everything fit. The fabric feels soft and comfortable, and the design looks even better in person. I've already received several compliments.

Claire D. (Sheffield)

Ordering was simple and delivery was quicker than expected. The quality exceeded my expectations and the sizing was accurate. I will definitely be shopping here again.

Sarah J. (Liverpool)

It's difficult to find clothing that feels both comfortable and elegant, but this piece manages to do both. It has quickly become one of my favourite items in my wardrobe.

Laura P.

The attention to detail is excellent. The stitching, fit, and overall finish feel far more premium than the price would suggest. Very happy with my purchase.

Rebecca W. (Oxford)

I wanted something versatile that I could wear both casually and when going out. This was exactly what I was looking for. It fits beautifully and feels great throughout the day.

30 Days Return Guarantee

Didn't fit? No problem! Enjoy peace of mind with our worry-free return policy and 30-day money-back guarantee.

Summer is here, and we're celebrating at Ernest London! 🌸

Thanks to your amazing support, we're blooming into a new season — bringing you fresh styles while staying true to what made us special.

To celebrate, enjoy up to 60% OFF for a limited time.

Shop your favorites before they're gone.

Frequently Asked Questions

Our store is open Monday to Friday from 9:00 AM to 5:00 PM, and Saturday to Sunday from 10:00 AM to 5:00 PM.24-HOUR RESPONSE